UNDERSTANDING ROAS RETURN ON AD SPEND IN PERFORMANCE MARKETING

Exactly How Artificial Intelligence Enhances Advertisement TargetingAn advertising project's effectiveness depends upon where the advertisements are positioned. Managing brand name safety and security and alignment, in addition to making certain that the ad isn't shown alongside negative or non-factual content, are vital for the success of any kind

How Machine Learning Improves Advertisement TargetingAn advertising campaign's effectiveness depends on where the advertisements are put. Handling brand safety and placement, along with ensuring that the advertisement isn't presented alongside unfavorable or non-factual material, are important for the success of any retargeting strategy.